Our Story

It all started with a twisted belt.
In 2010, while running flag football games, we kept seeing the same problems: belts that slid, flags that twisted, ripped shorts, and finger injuries from awkward pulls.

We knew there had to be a better way.

After months of trial, error, and game-day testing, we built the first GrabIt Built-In Flag Shorts—a safer, faster, no-hassle alternative to belt systems. No tangled straps. No sliding belts. Just clean, built-in flags that stay put until the pull.

In 2011, we brought them to local leagues. The reaction was instant—“Where can I get a pair?” Word spread, and before long, leagues, schools, and tournaments across the Northwest started making the switch.

Why players and coaches trust GrabIt

  • Built-In Safety: No belt = fewer finger snags.
  • Game-Ready Fit: Lightweight, breathable athletic fabric that moves with you.
  • Proven Durability: Trusted in leagues and tournaments for 14+ years.
  • Team Identity: Custom flag and short colors to match your squad.

From youth flag to adult leagues, our mission is simple: level the playing field and make the game better for everyone who plays. When you don’t have to fight your gear, you can focus on the plays that matter.


Timeline

How We Changed the Game

  • 2010 — The Problem: Twisted belts, dislocated fingers, ripped shorts. We set out to fix it.
  • 2012 — First League Drop: Debut of GrabIt Built-In Flag Shorts in local leagues. Instant demand.
  • 2013 — Fit & Fabric Dialed: Athletic cut + breathable performance fabric for true game speed.
  • 2014 — Team Colors: Custom flags and shorts so programs can look unified.
  • 2014 — Program Scale: Adopted by leagues and tournaments across the Northwest.
  • 2025 — Next Chapter: Improved ordering, visuals, and sizing—same game-changing built-ins.

“We build better gear so more players can love the game. To support access for underserved athletes, visit LevelTheGame.com.”